Why virtual tour is the future?
It is a long term trend
According to an analysis done by PWC, virtual reality and augmented reality is the biggest technology trend in real-estate industry. It is set to disrupt how properties are discovered, viewed and deals are closed.u003cpu003eu003c/pu003e
Driven by Millennials
According to a survey on Millennials by Coldwell Banker Real estate, 77% buyers choose to have VR tour instead of physical visit, 84% prefer video footage, 68% employ VR to explore the up-to-date look of the furniture and 62% proceed with the real estate agent that works on VR technology.u003cpu003eu003c/pu003e
VR > Physical
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Picks VR trained agents
Verified by 2020 crisis
Zoopla's CEO Andy Marshall said in interview that virtual viewings have seen a 215% increase in traffic from the beginning of 2020. He also expects virtual tours to become the new norm even after the virus is under control.
Endorsed by industry
Guy Bradshaw, director and head of sales, London at UK Sotheby’s International Realty, explains: ‘We are offering video tours where applicable. Whilst this will have an impact on viewing numbers, the digital age means that people can still do their research, online viewings, video calls, etc., as appropriate’.
In Medway, Kent, RedDoorHomes has already produced video tour for every property listing: individual viewings are also bookable per time slot just like 'real' viewings would be, with a member of the sales team virtually 'attending' each one.